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12/07/2017

DISTURBING LONDON AND SMART COLLABORATE TO CREATE TWO UNIQUE SMART BRABUS FORTWO MODELS

THE ROSE GOLD AND BLACK MATT DESIGN TAKES INSPIRATION FROM ART, MUSIC, FASHION AND THE EVER-EVOLVING LONDON LANDSCAPE

THE CARS WILL BE UNVEILED AT AN EXCLUSIVE, CELEBRITY LAUNCH PARTY ON 12TH JULY

Disturbing London, the 360 entertainment company founded by Dumi Oburota and Tinie Tempah, and smart, the iconic car brand, today announce the launch of two unique smart BRABUS fortwo models; a luxe rose gold and black matt design with rose gold accents and exclusive leather interiors. To watch episode one of Disturbing London x smart click here.

At the start of his career while recording the number one album Disc-Overy, Tinie Tempah opted to drive a smart BRABUS fortwo and kicked off a relationship between smart and Disturbing London that has gone from strength to strength.The first #smartdisturbsldn collaboration launched in 2015 with a series of short online documentaries curated by Sandy Cheema, Disturbing London Senior Product Manager. This latest collaboration brings the Disturbing London brand and its spirit of independent, disruptive entrepreneurialism to smart’s environmentally aware, metropolitan audience.  Disturbing London wanted to design a car that merged these two worlds together and have created an exclusive, luxe smart aimed at cosmopolitan millennials.

Commenting on the designs, Dumi Oburota, Founder of Disturbing London, said: “When I was thinking of the concept of the design I worked out how millennials perceive and consume luxury and realised that a new luxe had evolved. I took inspiration from some of the oldest luxury brands and artisan way of working, with the focus on exceptional craftsmanship and painstaking attention to detail. I wanted to bring this to an audience galvanized by exclusivity, limited runs and nomadic lifestyle. This is how the new luxe is perceived, it is muted, it is exclusive, it is complex but simple – it is ‘simplexity’”.

Dumi Oburota and his team at Disturbing London cite a number of design inspirations. One of the main inspirations was the ‘offshore’ model by luxury timepiece brand Audemars Piguet, one of the oldest luxury watch brands in the world. Known for their high craftsmanship, they have added rubber straps to their classic designs in order to adapt to the new consumer. Other brands that have inspired the aesthetic include Converse. A simple footwear brand that can be dressed up or down and has evolved with the times but the silhouette has stayed the same. The Disturbing London smarts take on the same idea with a classic, unisex design through the mix of rose gold and black matt. 

When designing the Disturbing London smart BRABUS fortwo models Dumi called upon long-time friend, and critically acclaimed designer Oliver Spencer to help style the interiors of the two cars.  Having walked in Spencer’s 2016 men’s fall catwalk show and been inspired by his work, Dumi recognised that Disturbing London’s independent spirit and focus on art, music, fashion and the ever-evolving city landscape aligned perfectly with Spencer’s sophisticated and intelligent design approach, which sees him draw inspiration from the world of architecture and London’s subcultures. 

The collaborative project between Disturbing London and smart has produced two unique smart BRABUS models which will continue to be showcased at events and exhibitions in the UK and abroad.  Customers wishing to enjoy the sporty and dynamic aspects of the smart BRABUS range and experience the collaboration for themselves, won’t be disappointed.  smart have produced a limited number of smart Disturbing London editions, which take design cues from the collaboration, and include rose gold accent details, creating a striking and stylish appearance to the interior and exterior of the cars.   The smart Disturbing London editions are available for sale via the smart online store – www.smartcarsonline.co.uk, and from smart Retailers  Prices start from £15,895 on-the-road. 

Krishan Bodhani, Head of smart UK, said: “The two smarts that are the culmination of our collaboration with Disturbing London look incredible.  I am delighted we have been able to build on the already successful partnership we have with Disturbing London: it’s a testament to the authenticity and credibility of our relationship that we are able to offer a limited production run of smart Disturbing London special edition models that we know will appeal to our smart audience.” 

Sandy Cheema, Senior Product Manager, says: “As the Creative Director of this collaboration we have been able to work alongside smart to create a car that embodies everything that Disturbing London stands for. Everything from the matt finish through to the small Disturbing London logo accents have been tirelessly explored to ensure the final product is something that we are will resonate with our audience. I can’t wait to see these on the roads”.

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For high res images please contact fiona@murraychalmers.com

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