AMY MACDONALD RELEASES SINGLE ‘THIS CHRISTMAS DAY’
THE SINGLE AIMS TO RAISE AWARENESS AND FUNDS FOR ALZHEIMER’S RESEARCH UK
Watch the video for ‘This Christmas Day’ [LINK]
Donate to Alzheimer’s Research UK: [LINK]
Buy the single here: https://AmyMacdonald.lnk.to/ThisChristmasDayWE
Today Amy Macdonald has released her Christmas single ‘This Christmas Day’ via Virgin EMI. The touching single will raise money and awareness for Alzheimer’s Research UK, with dementia now the UK’s leading cause of death – overtaking cancer and heart disease. The single was written about Amy losing her Grandmother to the illness and since last Christmas, another 200,000 people in the UK have developed dementia, most commonly caused by Alzheimer’s.
Amy says: “I wrote a song about Alzheimer’s on a previous album (Left That Body Long Ago). In the years since, I’ve been blown away by the response from people who have gone through similar experiences. But I wanted to write a song that explained how I felt at a time of year when it affected me most, and ‘This Christmas Day’ was born. Christmas is an extremely poignant time of year, but it’s not always a happy time. Christmas became a challenge for us, and my latest single reflects that.
The music video is made up of family film footage. It’s easy to say ‘Alzheimer’s – it’s so terrible’, but anyone watching it can see all the laughs, can feel the love and see everything we shared together. It’s easier to then imagine how difficult it must be to suddenly have your world turned upside down when Alzheimer’s comes into your life.”
The video for the single features home-taped footage from the late 80s and early ‘90s of Amy and her family enjoying Christmas time together. The original family footage also features Amy and her ‘Nan’ on Christmas day throughout the years. Alzheimer’s Research UK is a charity close to Amy’s heart, and they are the world’s leading dementia research charity dedicated to causes, diagnosis, prevention, treatment and cure.
Hilary Evans, Chief Executive of Alzheimer’s Research UK, said:
“Dementia devastates lives and Christmas can be a particularly difficult time for those living with dementia and the families who surround them. Since last Christmas, another 200,000 people have developed the condition in the UK, but research offers the best hope to change the lives of people living with dementia now and in the future. At Alzheimer’s Research UK, our mission is to bring about the first life-changing dementia treatment by 2025.
“We’re incredibly grateful that money raised from Amy’s poignant and personal single will help us to fund more pioneering dementia research. Amy’s a fantastic supporter of Alzheimer’s Research UK, and her backing gives hope to those affected by dementia this Christmas.”
www.alzheimersresearchuk.org, registered charity numbers 1077089 and SC042474