Out now via Platoon.
Previous praise for Aaron Smith:
“Exquisite.” – Clash
“We already can’t get enough.” – Wonderland
“Be prepared to fall in love.” – Euphoria
Breaking Scottish artist Aaron Smith has today revealed his brand-new single and video ‘Giving Up’, out now via global artist services company Platoon. Also announced today are Smith’s 2022 tour dates, kicking off at Glasgow’s King Tut’s on Friday 22nd April. Listen to ‘Giving Up’ here and watch the video here.
Showcasing his powerful vocal abilities against a soft, intimate piano track, Smith’s new single once again displays his rare ability to convey with exquisite simplicity some of life’s most complex emotions.
The accompanying music video, also out today, was filmed at the foot of the famous Shakespeare Cliff in Samphire Hoe, Kent, and sees director Henry Dean (Ashnikko, Joy Crookes, Mystery Jets) juxtapose bittersweet moments of intimacy and loneliness to dramatic effect, as a young couple’s relationship slowly unravels.
Speaking about ‘Giving Up’ Smith says:
“The song is about trying to get over someone. Despite any hurt and pain you might have caused each other, you still can’t be apart and are still madly in love with them, but ultimately the relationship has to end. This is something I’m sure a lot of people have had difficulty going through. I think the video that Henry Dean has made perfectly captures that.”
Photo credit:Ronan Park
‘Giving Up’ follows the release late last year of ‘Nocturnal’, Aaron’s first new music since his acclaimed second EP, ‘For My Father’, in August 2020. Now with over 70 million lifetime streams of his music to date, Aaron’s rapid rise began with the release of his debut single ‘Unspoken’ in 2019, which took the top spot on both Apple Music’s Best of the Week and Spotify’s UK New Music Friday playlists, beating brand-new releases from both Beyoncé and Sam Smith to the pole position.
Following a year of writing and reflection during the recent lockdown, Aaron is now set for a return to the live scene in 2022, with new dates announced today.
UK TOUR DATES:
Friday 22nd April – King Tut’s, Glasgow
Sunday 1st May – Gullivers, Manchester
Tuesday 3rd May – Hare & Hounds, Birmingham
Wednesday 4th May – Omeara, London
Friday 6th May – The Louisiana, Bristol
Listen to ‘Giving Up’ here. Tickets for the tour are on sale now and available here, with further music set to be released in coming weeks.
Connect with Aaron Smith here:
Twitter // Instagram // Facebook
ABOUT PLATOON:
Founded by C.E.O. Denzyl Feigelson in 2016, boutique artist services company Platoon identifies and shepherds exciting musical talent from around the world while arming them with innovative tools and services to build careers and reach new fans. Platoon landed its first success in 2016 when they signed yet-unknown Billie Eilish, helping lay out the groundwork for her ascent to global stardom. Following that it was BRIT Award winner Jorja Smith’s Blue Lights before guiding Nigeria’s Mr. Eazi to worldwide attention and acclaim. Most recently Platoon was the home to singer-songwriter and BBC Sound of artist Holly Humberstone. Current signings include Ms Banks, Fraser T Smith, Aziya, Simi, emie nathan, Amaarae, Aaron Smith, Victoria Monét, Luz and more. Platoon’s team of employees has expanded across the globe, from London to New York, Los Angeles, Berlin and Cape Town. Platoon’s creative spaces in London and Africa boast a network of studios and content facilities and double as inspiring ecosystems for artists to openly collaborate, with Platoon also offering educational classes across music and marketing.
https://platoon.ai // @weareplatoon // new releases
For more information, please contact Murray Chalmers PR:
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31.01.22